Building in Public: Why I Write for Anyone Who Wants to Listen

I wake up every morning and the first thing I think about is real estate.

Not because I have to. Not because there's a meeting. Not because there's a deadline.

Because it's my passion.

And I go to sleep every night thinking about the same thing. The problems I'm solving. The companies I'm building. The ecosystem I'm creating.

This is all I think about. This is all I want to think about.

Somewhere in between waking up and going to sleep, I write. I write about the struggles. I write about the rejections. I write about the barriers. I write about what I'm learning.

I have a passion for writing. I think I have a unique way of writing.

But here's the thing: I don't know exactly who I'm writing for.

And honestly? I don't really care.

The Question Nobody Asks

Most founders have a clear target audience. They write for investors. They write for customers. They write for a specific niche.

I don't.

I'm writing for investors who want to understand what we're building. I'm writing for brokers who face the same struggles I face. I'm writing for myself to track my progression. I'm writing for anyone who finds it and it resonates.

The target audience? It can come from anywhere.

The SEO strategy? If the shoe fits, it fits.

I'm not trying to rank for every keyword. I'm not trying to appeal to everyone.

I'm writing about what I know. I'm writing about what I'm experiencing. I'm writing about what matters.

Whoever finds it, finds it. Whoever it resonates with, it resonates with.

And that's enough.

Why I'm Really Writing

It's not about money.

It's about building something. Something that matters. Something that solves real problems. Something that makes a difference in an industry that needs innovation.

It's about nurturing something. Taking an idea—a wild, ambitious, probably-crazy idea—and turning it into reality. Watching it grow from a concept into Investler.com, InvestlerRealty.com, and Brokurz.com. Helping it evolve. Making it better every single day.

It's about solving problems that are so complex, so deeply embedded in the industry, that most people don't even try.

It's about daring and taking the risk. Doing things that scare you. Doing things that others won't do. Doing things that people tell you not to do.

It's about doing things that have never been done. Building something new. Creating something different. Proving that the impossible is actually possible.

It's about proving everybody wrong who ever doubted me.

The Story That Doesn't Make Sense

I didn't go to college. I didn't study computer science. I didn't go to MIT. I didn't go to Stanford. I didn't get a degree in software engineering.

But I can code.

I can build applications. I can solve complex technical problems. I can architect systems. I can create the infrastructure that powers three companies.

And I'm doing it.

I'm building Investler.com—an AI-powered real estate marketplace with natural language search. I'm building InvestlerRealty.com—a virtual brokerage with 100+ agents. I'm building Brokurz.com—enterprise software for brokerages.

Three companies. One ecosystem. Built by someone who "shouldn't" be able to do this.

But I am. And I'm doing it.

This is the story that doesn't make sense. This is the story that shouldn't be possible. This is the story I'm writing every single day.

The ADHD Superpower

I have ADHD.

Let me say that again: I have ADHD.

And here's the thing—most people see that as a setback. Most people see ADHD as a disability, a challenge, something that holds you back.

I see it as my superpower.

Here's why: I struggle with focusing on things that aren't my passion. I can't force myself to care about things that don't matter to me. I can't fake interest. I can't pretend to be engaged when I'm not.

But when something IS my passion? When something DOES matter to me?

I hyperfixate.

I become completely consumed. I think about it when I wake up. I think about it when I go to sleep. I think about it in the shower. I think about it while I'm eating. I think about it constantly, obsessively, relentlessly.

This is how I've built three companies.

This is how I learned to code without going to college. This is how I built Investler.com, InvestlerRealty.com, and Brokurz.com. This is how I solve problems that keep me up at night. This is how I create systems and infrastructure and entire ecosystems.

Because I can't NOT think about it.

When I'm passionate about something, my ADHD doesn't hold me back—it propels me forward. It gives me the ability to focus so intensely, so completely, that I can accomplish things that would take others years in months. It gives me the ability to see connections others miss. It gives me the ability to work through problems that would make others give up.

What others might see as a setback, I see as a superpower.

I'm not saying ADHD is easy. It's not. There are days when it's frustrating. There are days when I wish I could focus on things that don't matter to me. There are days when I wish I could just "be normal" and do things the way everyone else does them.

But I wouldn't trade it.

I wouldn't trade the hyperfixation. I wouldn't trade the intensity. I wouldn't trade the ability to become completely consumed by something I'm passionate about.

Because that's how I build. That's how I create. That's how I turn ideas into reality.

Real estate isn't just my business. It's not just my industry. It's my hyperfixation. It's my passion. It's what my ADHD brain latches onto and refuses to let go.

And I'm grateful for that.

I'm grateful that my brain works this way. I'm grateful that I can't focus on things that don't matter to me. I'm grateful that I'm forced to only work on things I'm passionate about.

Because that's how you build something that matters. That's how you build something that's never been done. That's how you prove everybody wrong who ever doubted you.

ADHD isn't my disability. It's my superpower.

The Real Estate License That Changed Everything

I got my real estate license when I was 18 years old.

I was 18.

Most 18-year-olds are thinking about college parties and figuring out what they want to do with their lives. I was getting licensed to sell real estate.

I had no idea what I was getting into.

I thought I'd be selling houses. I thought I'd be helping people buy and sell properties. I thought I'd be a real estate agent, maybe eventually a broker.

I didn't think I'd be building three companies. I didn't think I'd be coding applications. I didn't think I'd be solving problems at this scale. I didn't think I'd be creating an ecosystem.

I didn't think I'd end up here.

But here I am.

And I haven't had more of a passion for anything else.

Real estate isn't just my business. It's not just my industry. It's my passion.

This is where passion leads you. This is what happens when you follow what you love and you're not afraid to build something new.

The Risk of Radical Transparency

I'm building publicly.

I'm sharing everything. The rejections. The failures. The struggles. The barriers. The reality.

I'm sharing The Regret List—every accelerator, every investor, every program we've applied to. I'm sharing the MLS fees that are blocking our growth. I'm sharing the struggle of explaining a multi-product ecosystem.

This is radical transparency. This is how I'm building Investler Solutions.

And it's a risk.

Investors might think we're too transparent. Competitors might see our weaknesses. Critics might use our struggles against us.

But I don't care.

Because the people who get it, get it. The people who see the value in transparency, see it. The people who want to invest in a company that's this honest, they're the ones I want to work with.

The people who think transparency is a weakness? They're not my people anyway.

Who Am I Writing For? (The Real Answer)

Investors? Maybe. If you're reading this and you're an investor, let's talk. I'm building something different. I'm building something that matters.

Other brokers? Maybe. If you're a broker facing the same struggles I face—the MLS fees, the board memberships, the challenge of scaling—you're not alone.

Myself? Definitely. I'm writing to track my progression. I'm writing to remember where I started. I'm writing to see how far I've come.

The world? Sure. If you find this and it resonates, great. If you find this and it helps you, even better. If you find this and it inspires you to build something, that's the goal.

But honestly? I don't really care who reads it.

I'm writing because I need to write. I'm writing because it's part of the process. I'm writing because building publicly means sharing the journey. I'm writing because I have a passion for writing. I'm writing because I think I have a unique way of writing. I'm writing because this is how I think. This is how I process. This is how I build.

The SEO Strategy That Isn't Really a Strategy

The SEO I'm doing is really: if the shoe fits, it fits.

I'm not trying to rank for every keyword. I'm not trying to appeal to everyone.

I'm writing about what I know. I'm writing about what I'm experiencing. I'm writing about what matters.

Whoever finds it, finds it. Whoever it resonates with, it resonates with.

If you're an investor looking for transparency, you'll find this. If you're a broker facing the same struggles, you'll find this. If you're someone who's been doubted and wants to prove people wrong, you'll find this. If you're someone who's passionate about real estate and wants to build something, you'll find this.

The SEO is natural. The audience finds me. The right people find the right content.

And that's the strategy. That's the only strategy that matters.

The Bottom Line

I don't know exactly who I'm writing for. And I don't really care.

I'm writing because I need to write. I'm writing because it's part of the process. I'm writing because building publicly means sharing the journey.

I'm writing for investors who want transparency. I'm writing for brokers who face the same struggles. I'm writing for myself to track progression. I'm writing for the world to see what's possible.

This is my passion. This is what I wake up thinking about. This is what I go to sleep thinking about.

It's not about money. It's about building something that matters. It's about solving problems that are so complex, most people don't even try. It's about doing things that have never been done.

It's about proving everybody wrong who ever doubted me.

It's about being someone who didn't go to college, who didn't study computer science, but can code and build and solve problems. It's about finding your passion—which for me is real estate. Licensed since 18. Never thought I'd end up here.

But here I am.

And I'm building. And I'm writing. And I'm sharing.

Whoever listens, listens.

This is radical transparency. This is how I'm building Investler Solutions.

And this is who the hell I'm writing for: anyone who wants to listen.

If that's you, welcome. If it's not, that's fine too.

I'm going to keep building. I'm going to keep writing. I'm going to keep sharing.

Because this is who I am. This is what I do. This is my passion.